3.4.1 Corporate influences Flashcards
name some needs + wants of large businesses
reputation
ethical decisions
culture
short termism
decisions that will focus on the next few years + will focus on tactics + quick financial gain
long termism
decisions that focus on sustainability approach to success, usually over the next 10 years
ethical decisions cost influence?
increase costs as trading off short term profit for long term success
dividend
pay shareholders a % of the profit from business
short termism examples
maximise short term profits
invest less in r + d
return profits to shareholders
external growth strategies
long termism examples
invest in training
focus on profit quality (how long p lasts)
positive ethical stance on decision making
what are the 2 things businesses can make decisions on?
evidence + experience
evidence + eval
data to back up decision
+ factual (reduces risk)
- outdated
- expensive
- time consuming
experience
subjective/intuition - not quantifiable
+ no research needed
+ quick responsive decisions
- high risk
- not as reliable as evidence