3.1.1/3.1.4 Corporate Objectives Flashcards
Define aim
All round goal that a business/individual wants to achieve
Long term target
Define objectives
Smaller aims to achieve an end goal
Steps
Corporate objective
A generalised statement of where a business is headed
Advantages of corporate objectives
-Provides direction for the business
-reduces conflict as everyone’s working towards the same goal
Disadvantages of corporate objectives
-Demotivate employees
-negative publicity
-constantly renewed/chaneged
Mission statement
Influence
Attempt to put corporate aims + objectives into words that inspire
-changes in laws/visions/strategy
Internal
Factors inside business that business can control
External
Factors outside business nit in control
Outside market
PESTEL
Political, economic, social, technological enviromental and legal
What is pestel?
Analytical tool business use to analyse external enviroment
Political
Gov regulations can change (depending on who’s in power)
Economical
Interest rates, inflation, recession
Social
Aging population, migration (different demographics)
Technological
AI/new tech
Environmental
Sustainable transportation