3.2.3 Organic growth Flashcards
define organic growth
internal growth/steady growth in business
organic growth examples
-open new stores
-advertising
-enter new markets
-product diversification
-international expansion
-investing in new tech/product machinery
define inorganic growth
external growth (can be become big overnight)
inorganic growth examples
merges (curry’s + pc world)(Sainsbury’s + Argos)
takeovers (Facebook buying insta + WhatsApp)
advantages of organic growth
-controlled
-reduced financial risk
disadvantages of organic growth
-slow process
-difficult to achieve
advantages of inorganic growth
-different range of ideas/culture
-acess to new tech
disadvantages of inorganic growth
-also buy companies debt risky
-losing focus