Define ‘short-termism’.
What characterisitcs are there of short-termism?
What problems do businesses with a short-termist approach face?
Define ‘long termism’.
What may a long term-approach bring to a business? (ADV)
Approach is often more ethical but takes more time
What is ‘evidence based decision making’?
How is evidence based decision making carried out?
Define ‘subjective decision making’.
What situations may subjective decision making be appropriate?
Evaluate evidence based & subjective decision making.