3.3 Revenues, costs and profits Flashcards

1
Q

3.3.1 A)
Profit formula

A

Profit = revenue - costs

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2
Q

3.3.1 A)
What is revenue

A

Total income of a firm from selling goods and servies

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3
Q

3.3.1 A)
Total revenue formula

A

Price * qty

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4
Q

3.3.1 A)
Average revenue formula

A

(total revenue /qty )

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5
Q

3.3.1 A)
Marginal revenue formula

A

change in TR / change in Qty

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6
Q

3.3.1 B)
What is a price maker

A

Firm that has total control over price this is due to imperfect competion

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7
Q

3.3.1 B)
What is a price taker

A

Firm with no pricing power who acceptts the current marker price , each unit sold at same price for all firms due to perfect competition

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8
Q

3.3.2 A)
What is a fixed cost

A

costs that do not var with opt

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9
Q

3.3.2 A)
What is a variable cost

A

Costs that vary with output

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10
Q

3.3.2 A)
What is a sunk cost

A

Cost required to start up the firm cannot be recovered if the firms closes

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11
Q

3.3.2 A)
Formula
total costs
marginal costs

A

total = varable + fixed
marginal = change in total cost / change in opt

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12
Q

3.3.2 B)
Law of diminishing returns

A

If ^ in variable factors like labour total output will increase and then it each additonal unit will diminish SR

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13
Q

3.2.2 C)
Why is SRAC a U shape

A

Due to law of diminishing returns

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14
Q

3.2.2 C)
Why is LRAC _/ shaped

A

Due to (dis)economies of scale

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14
Q

3.2.2 C)
Relationship between SR and LR AC curves

A

LRAC is either equal to or below relevant SRAC the firm may initally be set up to produce a certain amt effectivly they will cause ^ SRAC due to law of diminishing return due to fixed factors. In LR all variable.

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15
Q

3.2.2 C)
Shifts in LRAC curve

A

A shift can occur to exteme (dis)economies that can effect cost of production

16
Q

3.2.2 C)
Movements in LRAC curve

A

Due to change in output which change AC to internal (dis)economies of scale

17
Q

3.2.2 C)
Places on LRAC curve

A

LRAC is a boundary representing the min level of AC attanable at any given level of output. Points below LRAC are unattainable and producing above is in eff

18
Q

3.3.3)
What are economies of scale

A

Advantages of large scale production that enables a large busniess to produce at a lower avg cost than a small busniess

firm is able to inc turn to scale, an increase in input will lead to a larger increase in output

19
Q

3.3.3)
What are diseconmies of scale

A

Disadvantages that arise in large busniess that reduce eff causing avg cost to increase.

decreasing return to scale, output increase by a smaller scale then the input

20
Q

3.3.3 A)
What is a technical economy

A

Arises as a result of what happened to prodcution process
Ex: ^ productivity, v costs, innovation

21
Q

3.3.3 A)
What is specialisation

A

Efficenticy specicaled worker and machinery

22
Q

3.3.3 A)
^ size of area

A

Size of room inc by 2x doesnt 2x the costs of running

23
Q

3.3.3 A)
Investment in capital

A

some process require item of machinary needed a large firms

24
Q

3.3.3 A)
Research and developmet

A

only large firms can oford to carry out research

25
Q

3.3.3 A)
Risk bearing economies

A

large companies can oporate in diff markets one area does bad whole company doesnt collaspe

26
Q

3.3.3 A)
managerial economies

A

Large compares can afford specialist managers

27
Q

3.3.3 A)
marketing and purchasing economies

A

bulk buying > cheaper
specialisation > efficent time and knowledge
distribution > v rate for transport

28
Q

3.3.3 B)
Min eff scale

A

The minimum level of output needed for a busniess to fully exploit economies of scales. The points where LRAC first levels off

29
Q

3.3.3 C)
Internal economies of scale

A

An internal economies of scale is an advanatage that a firm is able to enjoy bcos of growth in the firm independant of anything happening to other firms in the industry

30
Q

3.3.3 C)
External economies of scale

A

Is an advantage which arise from the growth of the industry within which the firm operate independant to firm it self. LRAC curve shifts downwards

31
Q

3.3.3 C)
External economies of scale ex

A

Labour - busniess est in an areas > labours comes to them reducing costs. Local education, firms hire ppl alr trained
transport links
greater politcal influence

32
Q

3.3.3 C)
External diseconomies of scale ex

A

workers - people feel unnoticed so lose motivations
geography - firm may have issues to communicate disance when products are transported
Change - longer to adapt to change
managments - coordination & control, communication