3.2 Business objectives Flashcards
3.2.1 A)
What are the diff busniess objects
Profit maximisation
revenue maximisation
sales maximization
satisficing
3.2.1 A)
Why/why not profit max and formula
PM happens MC = MR
why?
Reinvestment
Dividens for stakeholders
lower costs & prices for consuners
rewards for enturpenurship
why not ?
Dont know where mc=mr
if ^ profit might be looked into by regulators v profit LR
stakeholder may be harmed
other objects may be more important
3.2.1 A)
Why rev max and formula
MR = 0
why?
Acess to economies of scale
predatory pricing (undercutting to remove comp)
principle agent problem
3.2.1 A)
Why sales max and formula
AC=AR
why?
economies of scale
limit prices > limit people entering market
principle agent problem
flood the market > product awareness > loyalty.
3.2.1 A)
Why satify max
^ price consmer, worker may get paid less
reputation