3.3 Marketing mix Flashcards
What types of products are good for internet promotion?
Books, clothes, electronics, ticketing, insurance.
What is one advantage of using the internet for marketing?
A large amount of information can be shared.
What is one disadvantage of internet marketing?
The website might not appear in search results.
Why is email advertising useful?
It is cheap.
What is one problem with internet advertising in some countries?
Limited access to the internet.
What discourages customers from buying online?
Security issues.
What is an example of physical advertising?
T-shirts, delivery vehicles, shopping bags.
What is one advantage of physical advertising?
Very cheap.
What is one disadvantage of physical advertising?
Target customers may not see it.
What is sales promotion?
Incentives to increase short-term sales.
Give 3 types of sales promotion.
Price reductions, gifts, BOGOF.
What does BOGOF mean?
Buy One, Get One Free.
What is the aim of giving small gifts?
To encourage regular buying.
What is a point of sale display?
Special display at the place of sale.
What is product placement?
Featuring products in movies, shows, etc.
How can sales promotion help during low sales periods?
It can be used to increase sales.
How does sales promotion help with new customers?
Encourages them to try a product.
How does sales promotion help with existing customers?
Builds loyalty and increases quantity bought.
What is a marketing budget?
A plan for how much to spend on marketing.
What must businesses compare when promoting?
Cost vs. expected sales.
Why do small businesses struggle with promotion?
They have smaller budgets.
Give 3 factors that affect promotion type.
Product life cycle stage, nature of product, culture.
What affects the choice of media used in promotion?
Literacy, poverty, radio/cinema access.
What is the goal of public relations?
To create a good image of the brand.
