2.4 Internal and external communication Flashcards
What is internal communication?
Internal communication refers to the communication that occurs between employees within the same organization.
What is external communication?
External communication is the communication between the organization and other businesses or individuals outside of the organization.
What is verbal communication?
Verbal communication involves the sender speaking directly to the receiver through methods like meetings, phone calls, or video conferences.
What are the advantages of verbal communication?
Information is delivered quickly.
Allows immediate feedback.
Body language can reinforce the message.
What are the disadvantages of verbal communication?
Difficult to ensure everyone gets the message when addressing a large group.
No permanent record of the message.
What is written communication?
Written communication involves sending messages through emails, letters, memos, or other written forms.
What are the advantages of written communication?
Can be referred to as evidence in the future.
Easy to explain complex messages.
Can be sent to many people at once.
What are the disadvantages of written communication?
Feedback is not immediate.
Hard to ensure the message has been received and understood.
Can lead to information overload.
What is visual communication?
Visual communication includes the use of diagrams, charts, videos, and presentations to convey information.
What are the disadvantages of visual communication?
No immediate feedback from the receiver.
May not be easily understood if the viewer is unfamiliar with the content.
What are the advantages of visual communication?
Makes information more engaging and easier to understand.
Can clarify written messages and improve comprehension.
What is the difference between one-way and two-way communication?
One-way communication: The receiver cannot respond to the message (e.g., announcements).
Two-way communication: The receiver can respond to or provide feedback on the message (e.g., emails, meetings).
What are the advantages of one-way communication?
Efficient for delivering simple, clear messages to many people at once.
What are the disadvantages of one-way communication?
No opportunity for feedback or clarification.
The receiver may not fully understand or misinterpret the message.
What are the advantages of two-way communication?
Allows for feedback and clarification.
Enhances understanding between sender and receiver.
What are the disadvantages of two-way communication?
Can be time-consuming.
May result in delays in decision-making.
What is formal communication?
Formal communication follows established channels and uses professional language, often for official matters like reports and meetings.
What are the advantages of formal communication?
Ensures professionalism.
Creates a permanent record of the communication.
What are the disadvantages of formal communication?
Can be time-consuming.
May lack the personal touch of informal communication.
What is informal communication?
Informal communication uses casual language and often occurs between colleagues or peers without official channels.
What are the advantages of informal communication?
Faster and more relaxed.
Encourages free-flowing ideas and creativity.
What are the disadvantages of informal communication?
Can lead to misunderstandings.
Lacks a formal record or documentation.
What are communication barriers?
Communication barriers are factors that prevent the effective transmission of a message, such as poor attitudes, unclear language, or technical problems.
How can communication barriers be overcome?
Use clear and simple language.
Provide feedback and confirm receipt of messages.
Ensure the appropriate communication channel is used.
