3.2.4 - the role of the media

Question 1

Body image

Answer 1

Refers to how you think, perceive, + feel about your body as well as how you think others can see you (can refer to general size, shape, appearance, and weight).

Question 2

Body image cont.

Answer 2

• Engagement + exposure to image-related content + media can impact the way a person thinks about their body (comparison to what media portrays as the ‘ideal’).
• Fixating on unrealistic results = neg psych wb as many images are digitally manipulated + distorted.

Question 3

Restrictive diets

Answer 3

Limiting intake of a particular food, food group, or overall energy consumption; often associated with the desire to loose weight (don’t align with ADG’s).

Question 4

Restrictive diets cont.

Answer 4

• Restricting nutrient dense foods result in underconsumption of essential nutrients.
• Commonly stem from neg body image.
• Promote feelings of guilt or shame when diets are ‘broken’ resulting in further restricting as punishment (cycle).

Question 5

Comfort eating

Answer 5

Consuming foods as a reaction to an emotional state rather than hunger or appetite. The consumption of these foods provides a sense of wb + pleasure.

Question 6

Comfort eating cont.

Answer 6

• Foods chosen often hold a nostalgic + sentimental values (influenced by range of factors).
• Overconsumption of foods can occur as the individual loses their ability to regulate hunger + satiety. This self-sooting strategy is therefore harmful to H+WB as discretionary foods are consumed.

Question 7

Commericals

Answer 7

• Young attractive people having fun
• Fitness models to promote health + fitness products
• Relationships (familial)
• Sustainability claims

Question 8

Music + jingles

Answer 8

• Catch consumers attention by providing a quick associated with brand.
• Hear jingle - triggers thinking of product - increases want of product.

Question 9

Advergames

Answer 9

• Entice a younger audience + promote active engagement with reward programs that create an experience for the consumer + establishes a relationship with the brand.
• Ideal of winning products = rush of excitement/psych response (triggers rewards system in brain and release if feel-good hormone dopamine).

Question 10

Celebrity endorsements + sponsorships

Answer 10

If a product is endorsed by an idol/someone they look up to, they are more likely to trust the messages portrayed + purchase the product.

Question 11

News + print media

Answer 11

• Mostly provide unbiased, balanced, + factual information.
• News of product recall and the like.

Question 12

Social media

Answer 12

• Unreliable as anyone can post (impacts received of food information).
• Can also create opportunities for growth in food + health literacy for consumers.