3.1.3 Swot analysis Flashcards

1
Q

What does SWOT stand for?

A

S - Strengths (Internal)
W - Weaknesses (Internal)
O - Oppertunities (External)
T - Threats (External)

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2
Q

What are some strenghths?

A

Experiance, Good staff, market leaders, Good finances

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3
Q

What are some weaknesses?

A

Bad experiance, Bad Market, Market losers, Bad finances

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4
Q

What are some Oppertunitues?

A

(External) Remeber PESTLE. How aggressive are the competition

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5
Q

what does PESTLE stand for?

A
P - Political
E - Economic
S - Social
T - Technological
L - Legal
E - Environmental
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6
Q

What does swot help with?

A

Helps with structure

Includeds qualitative and quantitative

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7
Q

What are examples of Strengths and weaknesses?

A
Final performance
Resource management (JIT)
Human resource management (Unions)
Employer/employee relationships
Marketing
Culture of the business
Corporate socail responsibility and ethics
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8
Q

Opportunities and threat examples:

A
Economic environment
Political and leagal environment
Degree of competition
Technological change
Legislation
Consumer trends
Demographics (Age, Gender, Income, Lifestyle, Education)
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