3.1.3 Swot analysis Flashcards
1
Q
What does SWOT stand for?
A
S - Strengths (Internal)
W - Weaknesses (Internal)
O - Oppertunities (External)
T - Threats (External)
2
Q
What are some strenghths?
A
Experiance, Good staff, market leaders, Good finances
3
Q
What are some weaknesses?
A
Bad experiance, Bad Market, Market losers, Bad finances
4
Q
What are some Oppertunitues?
A
(External) Remeber PESTLE. How aggressive are the competition
5
Q
what does PESTLE stand for?
A
P - Political E - Economic S - Social T - Technological L - Legal E - Environmental
6
Q
What does swot help with?
A
Helps with structure
Includeds qualitative and quantitative
7
Q
What are examples of Strengths and weaknesses?
A
Final performance Resource management (JIT) Human resource management (Unions) Employer/employee relationships Marketing Culture of the business Corporate socail responsibility and ethics
8
Q
Opportunities and threat examples:
A
Economic environment Political and leagal environment Degree of competition Technological change Legislation Consumer trends Demographics (Age, Gender, Income, Lifestyle, Education)