3.1.1 Understanding the nature and purpose of business Flashcards
What is a business?
an organisation that exists to provide goods and services on a commercial basis to customers
Benefits of a business
-provide jobs
-brings in taxes (to improve the public sector)
-innovation
-create wealth by providing returns on investment
Objectives
a specific statement that defines a precise goal that can be measure and delivered within a given time
SMART Objectives
-Specific
-Measurable
-Achievable
-Realistic
-Time-bound
Objective types
-Mission
-Corporate/strategic
-Functional
-Team objectives
-Individual objectives
Objectives can…
…help with business growth
…motivation for staff
…help monitor progress
…provides a target
…reduce uncertainty
…provides a sense of unity
Influences on objectives
-competition
-unmotivated staff
-customers income
-not being SMART
-legalisation
-ownership
-location
-business size
Strategic objectives
-focused on long-term
-set up by the board of directors
-difficult to change in the short term
-involve higher risk+uncertainty
Tactical objectives
-focused on the short-term
-set up by line management
-relatively easy to change
-relatively low risk