3. Social psychology Flashcards
What is social thinking, social influence and social relations?
- Social thinking - how we think about our social world
- Social influence - how other people influence our behaviour
- Social relations - how we relate toward other people
What is an attitude?
- A positive or negative evaluative reaction toward a stimulus
- This may be a person, action, object or concept
With reference to the theory of planned behaviour, what does changing an attitude towards our behaviour influence?
- Changing an attitude towards our behaviour influences our intention
- Therefore changing our behaviour
What is cognitive dissonance?
- Feeling of discomfort due to holding two opposing opinions
* e.g. smoking but accepting that it causes cancer
What 3 things can be used to resolve dissonance?
- Change behaviour e.g. in case of smoking => quitting
- Acquire new information e.g. seeking exceptions (“my grandfather smoked and lived to 96”)
- Reduce the importance of the cognitions (i.e. attitudes) e.g. convincing themselves that it is better to “live for the moment”
What makes a persuasive messenger for changing attitudes?
- Credible e.g. doctors
- Trustworthy e.g. objective
- Attractive
• Attention grabbing, well understood and easily remembered information
What does “framing” refer to?
Whether a message emphasises the benefits or losses of that behaviour
When are loss-framed messages more effective?
- When we want people to take up behaviours aimed at DETECTION of health problems
- e.g. HIV testing
When are gain-framed messages more effective?
- When we want people to take up behaviours aimed at promoting PREVENTION of health problems
- e.g. condom use
What is a stereotype?
- Generalisations made about a group of people or members of that group
- e.g. race, ethnicity or gender
- Can be more specific such as different medical specialisations
What is a prejudice?
To judge, often negatively, without having relevant factors, usually about a group or its individual members
What is discrimination?
Behaviours that follow from negative evaluations or attitudes towards members of particular groups
What is discrimination?
Behaviours that follow from negative evaluations or attitudes towards members of particular groups
How have stereotypes and prejudice affected GPs taking on mentally ill patients?
Study showed that GPs were reluctant to take on patients with a mental health history, despite it being well controlled
What are schemas?
- Mental or cognitive structures that contain general expectations and knowledge of the world
- Help us process information quickly and economically
- Facilitates memory recall