(3)External Influences Flashcards
What is the definition for supply?
The amount of a good or service that sellers are willing and able to sell at any given price.
What is the definition for demand?
The amount of a good or service that consumers are willing and able to buy at any given price
What is equilibrium?
Where supply equals demand
What will happen if there is excess demand in the market?
Prices will increase.
What happens to demand when price goes down?
Demand increases
What happens to demand if incomes rise?
Demand will increase
What factors effect demand?
- income
- population
- price of substitutes
- price of complements
- expectations
- tastes
- wealth
- advertising
- habitual behaviour
What factors determine supply?
Price
Costs
Taxes and substitutes
When costs increase what happens to supply?
Supply decreases
What happens to supply if interest rates fall?
Costs decrease so supply increases
What is the definition of elasticity of demand?
The responsiveness of demand to a change in price
What is an example of an inelastic product?
Petrol
What determines whether the good is elastic or not?
If the good is a necessity or if there are many substitutes
What is the definition of competition?
Rivalry amongst sellers
What is the definition of a market?
A situation where buyers and sellers are in contact in order top establish price.
Why have non physical markets grown?
Because of the convenience that they offer. (E-commerce)
Why do physical markets continue to exist?
Because of the personalisation that they offer.
What is the definition of market price?
The price range at which consumers are prepared to pay.
What is the definition of mark up?
Difference of producing a product and the price at which it is sold
How does competition effect market supply?
If there were more producers then the market would be more saturated therefore they would lower their prices to compete on price.
What is a competitive market?
A market which there are large number of firms.
Competition is usually based on price.
What is a monopoly?
A market dominated by one seller
What market share do firms need to be classed as a monopoly?
25% market share
What are economies of scale?
Where unit costs fall when output rises
What is an oligopoly?
A firm dominated by few firms. Competition is usually based on non-price differences such as package deals etc.
They have very similar products and price.
What is collusion?
Where firms cooperate in the manipulation of production and supply to influence price levels for their own mutual benefit, preventing fair competition.
How might oligopolys force new entrants out of the market?
By lowering prices
What is the definition of a monopolistic competition market?
A market with many competing firms each of whom supplies a slightly differentiated product.
E.g. bars and night clubs.
What is the definition of market size?
The collective value of sales in that market.
What is the definition for market growth?
The percentage change in the total value of sales in that market.
What is the definition of market share?
The percentage of total sales (by value) that a business has in a specified market.
What are barriers to entry? And examples.
Factors that could prevent a firm from entering and competing in a market even if they choose to do so. E.g. start-up costs - price wars - legal restrictions - inability to gain economies of scale.
What are barriers to exit and examples?
Factors that could prevent a firm from leaving a market, even if it wanted to.
E.g. contracts with suppliers
- redundancy payments
- difficulty selling off capital
What is the correlation between market power and barriers to entry?
Low market power = low barriers to entry
How might you increase market share?
- sell more to existing customers
- get rid of less profitable items
- advertising
- merge or takeover another firm.
What is the definition of market dominance?
A measure of market share compared to competitors.
What is the definition of market power?
The ability of a firm to influence or control the terms and conditions on which goods are bought and sold
What is the definition of a merger?
Where two companies join together to form a new larger business.
What is the definition of an acquisition?
When one company buys another companies majority shares.
What is the definition of a hostile take over?
When another business goes through the shareholders not the board of directors
What are the disadvantages of a hostile takeover?
- may suffer from diseconomies
- redundancies
- could result in higher prices.
What does the CMA stand for?
Competition markets authority
What is the European body called that also investigates mergers etc.
The European regulatory commission
What does the CMA do?
Promote competition for the benefit of consumers, both within and outside of the UK. Making markets work well for consumers, businesses and the economy.
What are the CMA responsibilities?
- they investigate mergers which could restrict competition
- conducting market studies
- bring cartel offences to justice
- enforce consumer protection .
What is organic growth?
Growth from within the business
What are examples of organic growth??
Launch new products, franchising, exporting and opening new stores.
What is globalisation?
The increased integration and interdependence of national economies.
What are the reasons for increased globalisation?
- reductions in trade restrictions
- cost of production abroad
- ease transportation
What have facilitated globalisation?
- e-commerce
- communication technology
- easy movement of capital
What are multinationals?
A business that has operations in more than one country.
What are the advantages of being a multinational?
- benefit from economies of scale
- ability to take advantage of a lack of legal constraints
- new markets with less competition
- ability to take advantage of lower wages.
What are the benefits multinationals give to LEDC’s ?
- creates jobs for LEDC’s
- develops a skilled workforce
- reduces poverty
- investment in local infrastructure
- utilisation of local materials
What are the negative effects multinationals have on LEDC’s?
- most jobs are unskilled
- wages are low
- unsafe working practices and conditions
- child labour
- local companies usually driven out
- income goes back to the domestic market
What is a global strategy?
Companies that are keen to operate on a global scale must consider how to build a competitive global advantage i.e. choose the best locations to produce products in.
What is glocalisation?
- globalisation but taking into account local needs.
What is a brand?
- a distinctive product created by the use of a logo, symbol, name, design, packaging. The key in designing and building a brand is to differentiate from competitors.
What is the definition of a global brand?
Global brands that are recognised throughout much of the world.
What are the opportunities created by globalisation?
- more affluent customers looking to buy more expensive goods
- out source abroad
- off shoring
What threats does globalisation create?
- threat to secondary selector jobs
- cultural difference
What is the European single market?
It seeks to guarantee the free movement of goods, capital, labour and services (the four freedoms)
How do Uk businesses currently benefit from the European single market?
Free to trade with other members at no additional taxation helping keep prices low.
What does STEEPLE stand for?
Social Technological Environmental Ethical Political Legal Economic
What does the STEEPLE model do?
Assesses the changes in the external environment.
What is the EU?
It is the economic and political union of most European states aimed at reducing trade barriers and harmonising Europe.
What is the eurozone?
Countries in the EU that use the euro as their currency.
What are tariffs?
A duty paid on imports.
What are quotas?
A limit on the quantity of a good that can be imported into a country at a given time.
What is the definition of demographics?
The characteristics of human population groups e.g. size of the population.
What are examples of social changes?
- more Ethnic diversity
- population growth
- increased women participation in the labour market.
- more old people
Examples of social factors
- social habits i.e. eating out more
- changes in employment patterns
- changing role of women
- changing attitudes to work
- educational changes
What is the definition for ethics?
Whether something is morally right or wrong.
What are examples of ethical issues?
Animal testing
Medicine costs
Guns
Child labour
What are the benefits of ethical behaviour?
- attract new customers
- encourages investment
- positive publicity
- increased sales and profit
Examples of political factors that could effect a business?
Brexit EU CMA Privatisation Minimum wage decisions
How would political uncertainty impact businesses?
Customer confidence effects sales as people would be less confident which means less sales for the business
What are the disadvantages of ethical behaviour?
- increases costs
- less competitive in term of price
- lowers output
What does sustainability mean?
The endurance of resources refers to preventing negative impacts from economic systems and production on the earth and its environment.
What is GDP?
Total value of output produced in an economy in one year
What is economic growth?
The annual percentage change in GDP.