3 – Attention 3 – Automatic Processes Flashcards
Describe the experiment in Shiffrin and Schneider’s classic 1977 study of automatic processing.
Subjects memorise 1-4 target letters/numbers (memory set), search a display containing 1-4 letters/numbers (search set).
Two conditions
1.consistent mapping – consonants always targets; numbers always distractors. This condition likely to lead to automaticity.
2. Variable mapping – both consonants and numbers can be targets or distractors. This condition not likely to lead to automaticity.
What’s the difference between pre-attentive processes and automatic processes?
Automatic processes have to be learnt (e.g. decide letter A is important and train ourselves to see it quickly; walking). Pre-attentive processes are hardwired (e.g. pop-out of blue circle among red circles).
What are 7 proposed features of automatic processes?
- fast
- parallel –can do more than one without overloading
- do not draw on central capacity
- unavailable to consciousness
- unavoidable
- effortless
- ‘insulated’
What were the results of Shiffrin and Schneider’s 1977 study?
- Flat(ish) search slopes for consistent mapping, irrespective of number of distractors or memory set size. Suggests automaticity.
- Even after 2100 trials, variable mapping was still slower when more things to search through or remember.
What was the immediate criticism of Shiffrin and Schneider (to do with distractor shape)?
All distractors are numbers when consonants are targets. Most consonants are pointy, most numbers are round. The stimuli break down into different perceptual categories, creating a confound.
When set size increases, the RT slopes in parallel search studies are never COMPLETELY flat. What does this imply?
It suggests that the process might not be categorically different from serial search, just much faster.
How does a search switch from being serial to automatic during training, according to Shiffrin and Schneider? And what’s wrong with this explanation?
Sometime during practice, a task that was previously effortful and serial can suddenly be performed in parallel, with no draw on attentional resources. But when does this happen? If it’s gradual, then there’s no categorical distinction. Not a satisfying explanation theoretically.
What explanation does Cheng (1985) propose for how people acquire skills?
Processes are restructured with practise. Practise doesn’t just make people faster – or make them do things in parallel –they also do things differently. E.g. chessmasters don’t have spectacularly fast brains that think through every combination – they retrieve games from memory. The skill has changed. A person develops heuristics, and they know what to look for. As skill progresses, you perform task differently.
Cognitive arithmetic –5 + 7 counting on fingers as a kid. As adult you know = 12. Are you counting 6789101112 really quickly? No you’re doing it differently.
Shifrin and Schneider’s simple tasks may not be able to model how experts perform skills.
What does Logan (1988) identify with automaticity?
Automaticity is just memory retrieval.
What is Logan’s ‘instance theory’ of automaticity?
Every time you respond to a stimulus, a memory trace is laid down. Repeated exposure means more memory traces (not one that is stronger). More memory traces means faster retrieval, because, statistically, one of these is going to be retrieved faster. This explains novice AND expert behaviour.
In what way does Logan’s ‘instance theory’ of automaticity predict not loss of voluntary control, but just faster and smoother behaviour?
Memory can be chunked, and when you’re retrieving a sequence of responses, each of those memory cues can be strung together. E.g. learning how to turn corner on a car –skill begins as memory retrieval of several discrete hand movements, then when skilled it becomes one instance of memory retrieval.
If automaticity is just memory retrieval, in what way are automatic processes then NOT unavoidable?
Because you can retrieve a memory based on a certain cue (e.g. seeing word ‘blue’ in red type in Stroop Test and wanting to say red), but not act on it.
What evidence is there that ‘automatic’ processes are less controlled?
Not much. On the contrary, people who are skilled are more in control.
E.g.
A novice typist will finish the word when you say STOP. Skilled typist will stop on a letter.
Bilingual people are less likely to suffer from stroop effect in language they are dominant in.
To what does Logan attribute the lack of awareness of ‘automatic tasks’?
Lack of awareness of a task may stem from an inability to verbalise it. These processes –such as driving –aren’t coded linguistically. And they may not be encoded in memory in a way that can be accessed verbally, assuming they are encoded at all.
How does a memory-retrieval approach, such as that of Logan (1988) jibe with the idea of parallel processes?
Parallel processes don’t make sense with a memory retrieval-type theory.
If turning corner is just ONE instruction, you can move onto other tasks easily, because process of turning corner has been chunked. Then you turn on radio. Are you doing these things in parallel? No, just minute, really quick instructions.
This explains why search slopes are not completely flat in ‘parallel search’ studies. They draw on central capacity to a small extent.