27) Behaviour Change campaign Flashcards
1
Q
Who has launched this campaign ?
A
NITI Aayog
2
Q
What is it related to ?
A
Getting accustomed to the NEW NORMAL lifestyle of surviving with the pandemic – “Navigating the New Normal”
3
Q
Which are the bodies involved ?
A
Bill and Melinda Gates Foundation Centre for Social and Behavioural change Ashoka University MoHFW MoWCD
4
Q
What are the 2 parts of the campaign ?
A
1) Web portal containing resources informed by behavioural science and the use of nudge and social norms theory related to COVID
2) Media campaign focused on wearing of masks
