2.5 The Media S145/147 Flashcards

1
Q

im Internet surfen

A

to surf the Internet

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2
Q

Suchmaschine

A

search engine

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3
Q

etw eingeben

A

to enter sth

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4
Q

Anfrage

A

query

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5
Q

Suchbegriff

A

search term

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6
Q

Stichwort

A

keyword

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7
Q

eine Webseite zu den Favoriten/Lesezeichen hinzufügen

A

to bookmark a website

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8
Q

Informationsquelle

A

source of information

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9
Q

Verbreitung

A

spread

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10
Q

Minderjähtige(r)

A

minor

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11
Q

ungehinderter Zugang (zu)

A

unrestricted access (to)

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12
Q

jmdn einer Sache aussetzen

A

to expose sb to sth

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13
Q

Pornografie

A

pornography

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14
Q

Pädophiler

A

paedophile

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15
Q

jmdn ins Visier nehmen

A

to target sb

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16
Q

anonym

A

anonymous

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17
Q

etw über das Internet verbreiten

A

to distribute sth via the Internet

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18
Q

Internetkriminalität

A

cybercrime

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19
Q

zu etw aufhetzen

A

to incite sth

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20
Q

Rassenhass

A

racial hatred

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21
Q

Gewalt

A

violence

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22
Q

etw regulieren

A

to regulate sth

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23
Q

Webing

A

advertising

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24
Q

flott

A

snappy

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25
Q

Verlangen

A

desire

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26
Q

Täuschung, Betrug

A

deception

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27
Q

Werbeagentur

A

advertising agency

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28
Q

Reklametafel

A

billboard

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29
Q

Postwurfsendung

A

direct mail

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30
Q

unerbeten, unangefordert

A

unsolicited

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31
Q

jmdn mit etw bombardieren

A

to bombard sb with sth

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32
Q

hier: Reklame, Werbung

A

advertisement = advert/ad

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33
Q

jmdn überreden, etw zu tun

A

to persuade sb to do sth

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34
Q

Marke

A

brand

35
Q

Werbung (für ein Produkt)

A

promotion (of a product)

36
Q

für ein Produkt werben

A

to promote a product

37
Q

(Werbe-)Kampagne

A

(advertising) campaign

38
Q

ein Produkt einführen

A

to launch a product

39
Q

Konkurrenz, Wettbewerb

A

competition

40
Q

hier: scharf

A

fierce

41
Q

(jmdm) eine Botschaft übermitteln

A

to send a message (to sb), sent, sent

42
Q

Zielgruppe

A

target group

43
Q

Marktforschung

A

market research

44
Q

Verpackung

A

packaging

45
Q

Verbraucher(in)

A

consumer

46
Q

(auf etw) reagieren

A

to respond (to sth) = to react

47
Q

Reaktion

A

response

48
Q

eine Anzeige schalten

A

to place an ad

49
Q

Zeitschrift

A

magazine

50
Q

Auflage

A

circulation

51
Q

Leserprofil

A

reader profile

52
Q

legal, zulässig

A

legal

53
Q

anständig

A

decent

54
Q

mobiles Endgerät

A

mobile device

55
Q

Nutzer generierte Inhalte

A

user generated content (sing)

56
Q

etw teilen

A

to share sth

57
Q

etw personalisieren

A

to personalize sth

58
Q

jmdn/etw verfolgen

A

to track sb/sth

59
Q

Kauf

A

purchase

60
Q

Zensur

A

censorship

61
Q

etw zensieren

A

to censor sth

62
Q

Zensor(in)

A

censor

63
Q

etw/jmdn überprüfen

A

to vet sth/sb

64
Q

etw unterdrücken

A

to suppress sth

65
Q

nicht akzeptabel, inakzeptabel

A

unacceptable

66
Q

subversiv, umstürzlerisch

A

subversive

67
Q

etw verbieten

A

to ban sth

68
Q

jmdm/einer Sache kritisch gegenüber stehen

A

to be critical of sb/sth

69
Q

schamlos, obszön

A

obscene

70
Q

anstössig, beleidigend

A

offensive = objectionable

71
Q

rassistisch

A

racist

72
Q

hier: anstössig

A

disturbing

73
Q

jmdm verbieten etw zu tun

A

to prohibit sb from doing sth

74
Q

über ein Thema berichten

A

to cover a subject

75
Q

etw enthüllen/aufdecken

A

to reveal sth

76
Q

hier: jmdm Vorteile verschaffen

A

to benefit sb

77
Q

Ausschuss, Kommission

A

commission

78
Q

Massstäbe setzen

A

to set standards, set, set

79
Q

etw durchsetzen

A

to enforce sth

80
Q

Privatfernsehen, Werbefernsehen

A

commercial TV

81
Q

hier: Kodex

A

code

82
Q

jmdn schützen

A

to protect sb

83
Q

Zuschauer(in)

A

viewer