2.5 Flashcards

1
Q

Exchange rate definition

A

The measure of the value of one currency compared to another

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2
Q

Imports definition

A

Goods or services coming into a country from abroad

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3
Q

Exports

A

goods or services leaving a country and going to another country

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4
Q

What does SPICED stand for

A

Strong pound import cheaper exports dearer

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5
Q

What does WPIDEC stand for

A

Weak pound imports dearer exports cheaper

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6
Q

What value does exports prefer

A

A weaker pound - appear cheaper to foreign customers

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7
Q

What value does imports prefer

A

A stronger pound - lowers the prices they have to pay

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8
Q

What is bad about a constantly changing exchange rate

A

it can cause uncertainty

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9
Q

Inflation definition

A

The sustained rise in the gernal price level over a time period

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10
Q

Deflation definition

A

The sustained fall in the gernal price level over a time period

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11
Q

Disinflation definition

A

The decrease in the rate of infaltion

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12
Q

How is inflation measured

A

The consumer price index CPI

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13
Q

Impacts of inflation on a business

A

Increase to costs
Uncertainty
Borrowing and lending
Consumer reactions to inflation
International competitiveness

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14
Q

Determinants of competitiveness

A

The number and relative size of the busienss environment - may have competitors who are small or few businesses that dominate
The extent of barriers to entry
The extent to which products are differentiated - if products are similar makes it more difficult to gain a competitive advantage
The knowledge that buyers and sellers posses
Degree of interrelationship - how much businesses reley on each other
Legal factors

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15
Q

Market size definition

A

the number of individuals in a certain market who are potential buyers and/or selling if a product or service

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16
Q

Pros and cons of operating in a large market

A

Pros:
more customers
More brand awareness
Spread the risk
Cons:
More challenging
Large competition
Constantly have to monitor rivals

17
Q

Pros and cons of operating in a small market

A

Pros:
Easier to understand
Customers needs can be met
Less complex to run
Cons:
May not be enough sales to make a good profit
May be attractive to new entrants
Rise of large coporations dominating