2.4- Making financial decisions Flashcards

1
Q

What is gross profit?

A

Profit after deducting costs

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2
Q

What is net profit?

A

Profit after accounting for all expenses

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3
Q

What can net and gross profit margins be used for?

A

To compare with previous data or competitors

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4
Q

Is high or low net/gross profit margin best?

A

High

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5
Q

What is average rate of return (ARR)?

A

A quantitative method to identify which investment is most profitable

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6
Q

Is a higher or lower ARR better?

A

Higher as investment will generate higher return on money spent

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7
Q

Disadvantage of ARR?

A

Figures are based on predictions

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