2.1- Growing the business Flashcards
Business growth
Process of a firm getting bigger
2 general types of expansion
Internal/organic
External/inorganic
Internal/organic ways to expand
-Entering new markets
-New locations
-Innovation: new products
-Technology: better machinery
External/inorganic ways to expand
and definitions of them
Merger- two companies combine to one organisation
Takeover- one company taking control of another
4 ways to see growth
Increase in sales/revenue
Increase no. of employees
Increase in outlets/locations
Increase in market share
Benefits of innovation
Increase product range–>appeal to larger audience–> more revenue–>higher market share
Benefits of entering new markets
Increase brand recognition–> higher global sales–> increase market dominance
Benefits of new locations
More outlets–> increase customer convenience–> competitive ad–> customer loyalty
Benefit of technology
More machinery–> increase productive capacity–> meet rising demand–> increase profit
Advantages of organic growth
Less risk than external growth
Can be financed internally (retained profit)
Grows at sensible rate
Disadvantages of organic growth
Dependant on overall market growth
Hard to increase market share if a leader alr
Slow growth, shareholders may prefer it to be rapid
Advantages of inorganic growth
Higher revenue/ sales/ market share
Lower risk of failure
Global expansion
Disadvantages of inorganic growth
Clash of cultures/ management styles
Poor communication as it grows
Differing objectives
Expensive
PLC is?
4 key features
Public limited company
Largest type of business ownership
Listed on stock exchange
Anyone can buy shares
Shareholders have limited liability
Advantages of PLC
Able to raise additional finance
Limited liability
Seen as more prestigious/reliable due to info available to public
Disadvantages of PLC
More complex procedures
Risk of hostile takeovers
Increased media attention
MNC is?
M definition?
Multinational corporation
Multinational- a business with operations in more than one country
Advantages of MNC and analysis
Wider target market–> more consumers–> better sales–> better business success
Use cheap labour abroad–> in developing countries–> lower production costs–> capital spent elsewhere
Avoid protectionism–> could avoid restrictions on imports
Disadvantages of MNC
Less focus on specific markets
Cultural and language differences
2 types of internal finance
Selling assets, retained profit
3 types of external finance
Share capital, loan capital, on stock exchange
Selling assets
Ads & dis
Ad- helps business grow, raises finance
Dis- fewer assets could make it harder to borrow from banks
Retained profits
Ads & dis
Ad- No interest
Dis- limited amount
Issuing shares
Ads & dis
Ad- no interest
Dis- take share of profits