2.3.3 Business Failure Flashcards
What is Business Failure?
When a Business CEASES to Trade or when a Business Doesn’t Trade in a Profitable Way
What are 5 INTERNAL Causes of BUSINESS FAILURE
- LACK of PLANNING
- CASH-FLOW PROBLEMS
- LACK of FUNDS
- MARKETING PROBLEMS
- FAILURE to INNOVATE
How is LACK of PLANNING an Internal Cause of Business Failure
Provides a Roadmap, Shows a CLEAR DIRECTION for the Development of a Business and HELPS to Identify Potential PROBLEMS IN ADVANCE , business is Better Prepared
Financial Planning is Key
How is CASH FLOW PROBLEMS an Internal Cause of Business Failure
Run Out of Cash
Many FOCUS TOO MUCH on Profit and NEGLECT the Importance of CASH
Run Short of Cash through - Overtrading, Overborrowing
How is MARKETING PROBLEMS an Internal Cause of Business Failure
The USE of INAPPROPRIATE PRICING STRATEGIES could mean that Prices may be Too Low or Too High.
Business may INVEST TOO HEAVILY In Extravagant or Inappropriate Promotional CAMPAIGNS
How is FAILURE to INNOVATE an Internal Cause of Business Failure
RESISTING the NEED to INNOVATE and NOT CHANGING With the TIMES
May be TOO RELUCTANT to Adopt New Technology
E.g. Kodak
What are 3 EXTERNAL Causes of BUSINESS FAILURE
- ECONOMIC RECESSION
- EXCHANGE RATES / STRONG POUND
- COMPETITION
How is ECONOMIC RECESSION an External Cause of Business Failure
- As a Country Enters Recession, CUSTOMERS Start to SAVE Rather than Buy
- PUT OFF Decisions to BUY LARGE EXPENSIVE Items and they also SWITCH to Buying MORE INFERIOR GOODS
- these Decisions Mean that Some Businesses Fail in a Recession
How is EXCHANGE RATES/STRONG POUND an External Cause of Business Failure
- businesses that IMPORT and EXPORT can be EFFECTED
- e.g. a business that Relies Heavily on the Export Market will Suffer if the Exchange Rate Rises Sharply
- HIGH EXCHANGE RATE mean that OVERSEAS CUSTOMERS have to PAY MORE for UK Goods and Services
- REDUCES DEMAND and Force marginal firms into Administration
How is COMPETITION an External Cause of Business Failure
- the STRENGTH and SUCCESS of Businesses RIVALRY can PUSH OTHERS OUT of Business
- may Charge Lower Prices as their Costs are Lower
- they may be a Large, More Powerful Company and use Destroyer ( Predatory ) Pricing to Drive Smaller Rivals out of the Market