2.2.3 Promotion πŸ—ƒ Flashcards

1
Q

What are the 4 reasons why businesses advertise?

A
  1. To persuade customers to switch
  2. Raise awareness
  3. Promote their brand
  4. Remind how great their business is
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2
Q

What are the 5 places businesses use to advertise ?

A
  1. Online ads
  2. TV ads
  3. Newspaper
  4. Billboard
  5. Radio
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3
Q

What are the positives of using the internet as a form of advertising?

A
  1. Large audience
  2. Ads are interactive
  3. Target audience
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4
Q

What are the negative of using online ads as advertisement?

A
  1. You can skip them- ad fatigue
  2. Hard to stand out
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5
Q

What are the positives of using print media ?

A
  1. Less expensive to place it
  2. Good for local businesses
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6
Q

What are the negatives of using print media ?

A
  1. Shrinking audience - out of date
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7
Q

What are TV advertising advantages?

A
  1. Include sight and sound
  2. Reaches large audience
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8
Q

Negatives of using TV advertising?

A

1.Cannot skips them but ignore it
2. Difficult to get attention
3. Expensive to change and place

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9
Q

Positives of using the radio as promotion?

A
  1. Target to specific national group
  2. More affordable to make and place
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10
Q

What are the negatives of using radio for promotion?

A
  1. Having smaller audience
  2. Only audio no visual hard ti explain business in 30 seconds
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11
Q

What are the negatives of using billboards for promotion?

A

1.could get vandalised

  1. Large billboards are harder to change
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12
Q

What are the positives of using billboards?

A
  1. Good for targeting local audience
  2. Smaller billboards are cheaper to change
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13
Q

What is sponsorship ?

A

Provided financial support to a business in return for free products or services or through cash

In return they display the product

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14
Q

What are the positives of sponsorships?

A
  1. Increased brand exposure
    2.can enhance business reputation
  2. Can target sponsorship for a special people
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15
Q

What are the negatives of sponsorship?

A
  1. Sponsor could damage the reputation of business
  2. Can be expensive
  3. Difficult to measure the impact
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16
Q

What is the main reason why people uses sponsorships?

A

TO BUILD THE ASSOCIATION!

17
Q

What are the positives of branding?

A
  1. Customers more likely to purchase
  2. You can add value
  3. Customers recognise brand=loyalty
18
Q

What are the negatives of having a brand?

A
  1. Takes a long time to establish

2.Could gain a bad reputation

19
Q

What are promotional offers?

A

A discount made to encourage purchases

20
Q

What are the positives of promotional offers ?

A
  1. Attracted customers because of low prices
  2. Good way to leave or enter a competitive market
21
Q

What are the negative of using promotional methods ?

A
  1. Makes less profit per item sold
  2. Short term option only
22
Q

What is a product trial?

A

An temporary offering if a product or service in order to conduct market research

23
Q

What are the positives of using a product trial?

A
  1. Won’t damage rep if product trial fails
  2. Business can gain feedback
24
Q

What are the negatives of using product trials?

A
  1. Still have to promote and persuade customers and do research and design and produce a product so very high cost
  2. Only get feedback on limited area
25
What is targeted advertising?
Targeting specific ads on specific people due to their previous buying history
26
What is the twist of an online website you are using is free?
Then your preference information is being sold to other businesses (you are the product of promotion)
27
What are 1st party cookies
They remember your preferences (what you like )
28
What is 3rd party cookies ?
Cookies that track your profile
29
What is viral marketing?
Video picture or info circulated rapidly from one interacting user with another
30
What are the positives of using viral marketing as a promotion strategy?
1. Gives business more exposure 2. Cheap 3. Spreads awareness of business 4. Interactive
31
What are the negatives of viral marketing?
1. Difficult to control 2. Interest is short lived 3. Negative images