1.1.5 Understanding External Influences π₯ Flashcards
What are the 8 stakeholders of a business?
Employees- want good pay and working conditions
Customers - want value for their money
Managers - want bonuses and business success
Suppliers - want business success do you can pay your bills and build goodwill
Shareholders - want dividends and business success
Local community- want investments and limit pollution
Pressure groups- want to influence business decisions
Government- want business success to provide jobs and good economy trough though tax payment
Wants low unemployment and competitive markets
How could conflict between the local community and managers ?
Managers could be importing lots of raw materials which could cause noice pollution and congestions on the roads . This will delay the local communities way of life , leading to complaints and a negative reputation, leading to low sales as most customers view your business as rude
What conflict could occur between managers and customers?
Customer may argue that price is too high for your products whereas you think itβs a fine price - lead to them going to rivals as they view your business as too overpriced, not meeting their customer needs of price
How may conflict occur between a manager and an employee?
Employee may complain that working conditions and pay are too low to live off. You may disagree and think that the minimum wage is fine . This may lead them to go to court and sue your company which may lead to a bad reputation, deterring any customers from purchasing your products
What are the 7stake holders key interests?
Stakeholder- profit and dividend
Workers - job security
Customers- fair price
Managers- profit growth and power
Government - tax revenue and competition
Local community- jobs and clean environment
Pressure groups - socially responsible behaviour
What are the conflicts between share holders and managers?
Share holders want more dividends whereas managers want more profit to invest in growth
Whatβs the conflict between workers and customers?
Workers want a good pay whereas customers want a lower price
What are the positives of having stakeholders?
Shareholders get return on their investment
Local area get development from business
Government- gets tax payments to reinvest in the country and grow the economy
What are the 4 types of tech that may influence business activity?
Digital communication- eg video calls QR codes
Social media - promotion and market research- eg. Customer feedback
E-commerce
Electronic payment
How can electronic paying systems effect business π©πΏβπΌ activity?
Increase convenience and customer satisfaction less time than someone manually queuing for a cashier
How can tech reduce costs ?
Machinery - no breaks compared to humans - increases productivity and efficiency
How can tech increase sales ?
Innovates products with latest tech increase demand and boost sales
How can tech influence the marketing mix?
Lowers cost of product
Makes promotions easier through social media
Allows customers to purchase anywhere at any times through e-commerce
What are the 4 legislations businesses have to follow ?
Consumers right act- customers cannot be lied to about a product
Discrimination act- no discrimination in the workplace
Health and safety- employees should have good training and a safe working environment with breaks
Minimum wage act- employees should be paid above or just this to ensure they can make a living
What are the positives of using legislation? 4)
Less likely to be fined or sued
Gain good reputation of professional and caring , increasing customer loyalty
Improves relationship with shareholders
Good publicity
