2.1.4 UCD

Question 1

What is user-centred design (UCD)

Answer 1

UCD is an iterative process in which designers focus on the users and their needs in each phase of the design process. The purpose of UCD is to design the product to the needs of the user, rather than the user having to adapt to the product.

Question 2

What are the 5 principles within UCD

Answer 2

1. A clear understanding of user and task requirements.
2. Incorporation of user feedback.
3. Active involvement of the user to evaluate the design of a product.
4. Integrating UCD with other development activities.
5. An iterative design process.

Question 3

What is Ethnographic study

Answer 3

observing people in their own environment to understand their experiences, perspectives and everyday practices.

Question 4

What is Continual feedback

Answer 4

A cycle of designing then receiving feedback then refining.

Question 5

What is contextual enquiry

Answer 5

Observations and interviews in the user’s own environment

Question 6

What is meant by prototype and usability testing

Answer 6

A rudimentary working model of a product is used to demonstrate basic
functionality

Question 7

What are the main considerations of UCD

Answer 7

Visibility- Users of the product know exactly what the product is for when they first open it.

Accessibility- Relates to the general user-friendliness for everyone that uses the digital product.

Legibility- Text should be easy to read.

Language- Word structure should be the most appropriate, as well as simple and succinct.

Question 8

What are the four phases within the UCD process

Answer 8

Phase 1 - Specifying the context of use
Users and circumstances of use identified.

Phase 2 - Specifying requirements
General requirements defined, unfeasible user expectations reigned in.

Phase 3 - Creating design solutions
Assets created and product built.

Phase 4 - Evaluating designs
Design evaluated to determine if phase 2 requirements were met. Further iterations started until product meets users’ satisfaction.