2.1.1 Business Growth Flashcards
Internal/Organic growth:
- the growth of a business through internal processes, relying on its own resources usually by bringing out new products or by entering new markets
- expands its sales or their operations and is financed through its own profits
Why is business growth often an important objective?
- helps to increase market share
- leads to lower unit costs
- results in more profits
Internal/organic methods of business growth and their impact:
- new products - innovation, research and development of new products
- new markets - through changing the marketing mix, taking advantage of technology (benefit from investment in new technology), expanding overseas
- new technology - large organisations can benefit from investing in the latest technology or in the ability to develop new technology themselves
Innovating:
developing an existing idea or improving an existing product or service
External methods of business growth and their impact:
- external (inorganic) growth
- merger
- takeover - hostile, people buy so many shares that the business is taken over
Merger/Acquisition:
- where 2 or more businesses voluntarily agree to join up and work as one business
- when one business joins or buys other businesses, not necessarily of the same type
Takeover:
- where one business buys another
- to take over another company it is necessary to gain control by buying enough shares
Types of merger:
- Backward vertical merger
- Horizontal merger
- Forward vertical merger
- Conglomerate merger
Backward vertical merger:
business joins one with a previous stage e.g. supplier
Horizontal merger:
businesses at the same stage join
Forward vertical merger:
business joins with one at a larger stage e.g. customer
Conglomerate merger:
businesses with no common business interest join
Types of business ownership for growing businesses:
public limited company (plc)
Internal sources of finance for growing and established businesses:
- retained profit
- selling assets
External sources of finance for growing and established businesses:
- loan capital
- share capital
- stock market flotation (public limited companies)
How can businesses grow organically?
- lower price - people will buy more at lower prices
- increase advertising - customers are made aware of the attraction of the products
- sell in different location - selling to a new set of customers, more potential
- sell on credit - customers are attracted by the ability to buy now and pay later
Advantages of mergers/acquisitions:
- economies of scale - reduce unit costs
- greater market share for horizontal integration which means the business can often charge higher prices
- spreads risks if products different
- reduces competition if rival is taken over
- other businesses can bring new skills and specialist departments to the business
- easier to raise money if a larger business
Disadvantages of mergers/acquisitions:
- diseconomies of scale if business becomes too large leading to higher unit costs
- clashes of culture between different types of businesses can occur reducing the effectiveness of the integration
- may need to make some workers redundant, esp. at management levels may have an effect on motivation
- may be a conflict of objectives and values between different businesses, meaning decisions are more difficult to make and causing disruption in the running of the business
Why might businesses wish to expand?
- benefit from economies of scale - lower unit costs due to an increase in size
- a large market share (selling more products than before) means they can charge higher prices and gain more profit
- means of survival if they wish to compete with other growing businesses
Diversification:
businesses selling or acquiring businesses that are not in the same market as the markets they are presently selling in