2. Health Related Behaviour Flashcards
What are the three learning theories?
Classical conditioning, operant conditioning, and social learning theory.
What are the two social cognition models?
Health belief model and theory of planned behaviour.
What is classical conditioning?
Association with other stimuli, so behaviour becomes habit.
What is an example of classical conditioning?
Pavlovian condition with Pavlov’s Dogs who associated food with the need of salivation, then food with a bell sounding, and eventually salivating when a bell was rung.
What are some examples of physical responses that can become classically conditioned?
Anticipatory nausea in chemotherapy or phobias.
What is operant conditioning?
Behaviour is reinforced by rewards and punishments.
How does operant conditioning work?
Behaviour is reinforced if it is rewarded or punishment is decreased, and behaviour decreases if it is punished or reward is removed.
What is the problem with operant conditioning and unhealthy behaviours?
Unhealthy behaviours are often immediately rewarding so are driven by the short term, long term ‘punishments’ from that behaviour aren’t considered.
What is the social learning theory?
Behaviour learnt by observing others’ behaviours to see what is rewarded, and what is punished.
What is behaviour focused on in the social learning theory?
Desired goals or outcomes.
When are models in the social learning theory more effective?
When the models are high status, like celebrities, or like us, e.g. family.
What is the premise of the health belief model?
Beliefs about a health threat and health related behaviour lead to an action.
What about a health threat is considered in the health belief model?
Perceived susceptibility, and perceived severity.
What about a health related behaviour is considered in the health belief model?
Perceived benefits, and perceived barriers.
What are some of the limitations of the health belief model?
It relies on rationale and reasoning before a behaviour, however consequence are often only thought about after the action.
Decisions are also influenced by habit, conditioned behaviour, or coercion.
Doesn’t consider emotional factors like fear.
It is an incomplete view that doesn’t consider self-efficacy and broader social factors.