2. design thinking process Flashcards
design thinking process
- Process of creative problem solving that helps teams to move past the good ideas and discover creative solutions
- Rather than one mindset or Idea, Design thinking approach encourages a holistic view where uncertainty and ambiguity are welcomed and embraced to consider all sides of the problem
for detailed explanation
file:///C:/Users/mural/AppData/Local/Microsoft/Windows/INetCache/IE/I488L1WQ/dti-3-5_-unit_2[1].pdf
5 - step design thinking process
- empathise
- define
- ideate
- prototype
- test
1-empathize
It is to develop a deep understanding of target audience or customers or consumers and their unique perspective to identify and address the problem at hand
To do this design thinkers are encouraged to find all assumptions about the problem about the consumers and the world at large – this allows them to objectively consider all the possibilities about the customers and their needs
–activities:
1. Observations
2. qualitative interviews
3. immersion(Stepping into users shoes)
tools:
empathy maps
It is the great way to understand and think about all of the valuable information collected from interviews
– They capture what do people say think and feel in the context of the problem
Says: What the user says in interviews, surveys, or feedback.
Thinks: The user’s thoughts and concerns, often inferred from their words and actions.
Feels: The user’s emotions, such as frustrations, joys, fears, and desires.
Does: The user’s actions, behaviors, and habits.
Pains: The user’s challenges, obstacles, and sources of frustration.
Gains: The benefits, aspirations, and goals the user hopes to achieve.
define or analyse
- Putting together all of the information gathered from emphasising in the previous step
- Year gathered information as formatted in the way of defining problem statements clearly
- The ideal problem statement should be captured from the perspective of humans that if consumers rather than business goals
activities:
1) Clustering and themes
Open cluster ideas together until you find the prevailing and most prominent themes
2) Problem statements
Articulating problem statement is very important
The problem statements should look like this:
– What is the problem
– who has the problem
– where is the problem
– why does it matter - As you explore empathy data focus on identifying patterns and problems across the diverse group of people
- gathering information on how people currently attempting to solve the problem and how they explore alternative solution can provide cues to underlying root problems
3- ideate
Now the problem is identified and the aim is to solve the problem
- Here we need to find all the ways to address those Needs
- we have to collect as many ideas as possible at the start so your team can investigate and text them by the end
activities:
1. brainstorming:
Best way to generate a wild variety of ideas all aimed at addressing the problem or challenge at hand
- Brainstorming allows the entire team to bring their perspectives, experience and insights In idea generation
- Ideas can serve as stepping stones leading to innovative solutions that might not have uncovered bite more conventional linear thinking process
2. worst idea possible
This activity can encourage creativity and eliminate psychological holdups that surpass innovative thinking
- It allows team members to brainstorm and share their worst ideas without fear of judgement or criticism
- By which sometimes perfect ideas may be generated
- This exercise also brings a sense of humour and fun to the brainstorming process
The Idesion Stage marks the transition from identifying problems to exploring solutions it flows between idea generation and End evaluation but it is important that each step remains separate from each other
4- prototype
- Through the trial and error the team identifies which of the possible solutions can Best solver identified problems this
- typically includes scaled- Version of identified product or systems in question so you can present and get feedback from people they are intended to serve
- The goal is to start with Basic version of intended solution and improved overtime based on the feedback
- The Prototype should be first done on paper presentation
- The prototype should be realistic rep….tanding of what works and what doesnt
activities:
1) create A vision board
- This visual representation of ideas inspirations and the expected outcomes allows team members to envision the Final product
2) rapid protyping
- The aim of rapid prototyping is to create low cost scale down versions of product or specific features quickly for initial testing
- Using paper sticky notes cardboard or other digital mock up tools enables the tool put their ideas into tag reality
5- Testing
- It is a final phase as we put all our ideas to the test
- It is important to note that testing phase is a part of interactive cycle you Will have opportunity to understand users ideas as the testing is done by the users
- Here again we can hear the needs and the updates without customer wants from their prototype in the emphathize phase
Activities - ** Observational testing**
real users interact with the final pr….observes their behaviour and response
– The goal is not just to confirm if the solution works as intended but to gain the deeper insights into how the user interacts with the Product -
iterative testing
- This process is all about Using the results of initial testing to make improvements and then testing again
- The objective is to constantly refine and enhance the solution based on user feedback
Implementation process in design thinking
- Identifying the problem.
- Researching it in-depth.
- Ideating possible solutions.
- Evaluating and selecting a promising solution.
- Creating a prototype.
- Testing and troubleshooting.
- Making improvements to and releasing the final product
design thinking-social innovation
- social issues are always complex problems which have too many stunts attached to them
- Solving a social problem requires taking into consideration all facts and figures And then working on them… This is the reason why design thinking is being widely used for social innovation
3 case studies
file:///C:/Users/mural/OneDrive/Desktop/BSCS/3rd%20year/5th%20sem/DTI/2-unit/dti-3-5%20-unit%202.pdf
tools for design thinking
design thinking tools help teams gather insights identify usernames ID8 and develop solutions and validate and iterate on those solutions based on user feedback
1) Persona creation
2) Journey mapping
3) Brainstorming
4) Prototyping
5) User testing
brainstorming
Best way to generate a wild variety of ideas all aimed at addressing the problem or challenge at hand
- Brainstorming allows the entire team to bring their perspectives, experience and insights In idea generation
- Ideas can serve as stepping stones leading to innovative solutions that might not have uncovered bite more conventional linear thinking process
persona
- Fictional characters which you create based upon your research in order to represent the different user types that might use your services products site or brand in similar way
- Persona helps designers understand their users needs experience behaviours and goals
There are four different types of personas:
1) Goal director personas Focuses on what user wants to do with the product
2) Role based personas
Focuses on users role in organisation
3) Engaging personas
Book an incorporate both goal and role directed personas
4) ** Evidence - based user personas**
Validated through user research gives Us confidence that we are making the right decisions throughout the design thinking process
empathy maps
- empathy map is a template that organises a users behaviour and feelings to create a sense of empathy between the user and your team
- Empathy map represents a principal user and helps teams understand their motivations, Concerns and their experience
- It helps designers to gain a deeper insight into their customers
- It is originally developed or created by Dave grey and has got much popularity within the agile community
Prototype
Early sample model or release of product built to test concepts or process
