1. introduction to design thinkig Flashcards
1
Q
elements 8
A
- Building blocks used by designer to create the designs
- They are the parts the components that can be isolated and defined in any visual design they are the structure of the work the objects to be arranged and used as the part of any composition
–general design elements are composed by:
1. Point
2. line
3. Shape
4. Form
5. color
6. Value
7. texture
8. space
2
Q
point
A
- Smallest and most basic element of design
- It can be used alone or as an unit in a group(forming a line or a shape)
- It has position, But no extension it is a single marked space with a precise elevated location
- It provides powerful relation between positive and negative space
3
Q
line
A
- It We place many points on next to each other we obtain a line which can have length and direction but no depth
- Lines can be used to create shapes and to create perspective and dominant directional lines which creates a sense of continuance in the composition
- They can be Grouped to create a sense of value density or texture
4
Q
shape
A
- Shape is an element defined by its perimeter, a closed contour
- It is the area that is contained within implied line and it has two dimensions height and width
- A shape can be geometric (like triangle square and circle) realistic( like animals and humans) or abstract(like icons and stylizations)
5
Q
form
A
- The form is derived from the combination of point, line and shape
- Form Describe the volume
- the 3D aspect of an object that can take up space and can be viewed from any angle like cube or a sphere etc
- It has width height and depth
6
Q
color
A
- Colour is the response of the eye to the differing wavelengths of the radiation within the visible spectrum
- colours are used to generate emotions, define hierarchy and create interest
- There are many colour systems and theories but we’ll focus on three properties
i. Hue Is the colour name
ii. Value Refers to the lightness or the darkness to how close to black or white the hue is
iii. Saturation It refers to intensity of Hugh the less grey a colour has in it the more chroma it has
7
Q
Value
A
- It is defined as relative lightness or darkness which suggests depth or volume of the particular object or area
- it is the degree of light and dark in a design
- the contrast between black and white and all the tones in between
8
Q
Texture
A
- The surface quality that can be seen and felt is called texture
- It can be rough or smooth, Soft or hard
- texture can be defined by both tactile and visual phenomena We can feel or imagine the surface of any object
9
Q
Space
A
- The area that is shape or form occupies
- It refers to the background against shape and form
- It is defined as positive and negative
postive space– space which is occupied by design/obj
negetive space– Space between the objects or the space which is not yet occupied
10
Q
Principles 9
A
Principles of desiOf designgn combine the elements Of design to create a composition they are guidelines that are used to arrange the elements
A set of guidelines that designers use to create functional and appealing designs
These principles work together to create something that is both aesthetically pleasing and optimising to the user experience
The principles are composed by:
1. Balance
2. Emphasis
3. Movement
4. Pattern
5. Repetition
6. proportion
7. Rhythm
8. variety
9. Unity
11
Q
1-balance
A
- It refers to the appropriate arrangement of objects in a design to create impression of equality in the weight or importance
- It is the concept of visually equilibrium of similar opposing or contrasting elements that together create a unified whole
- It comes in two forms:
1) Symmetrical
When the weight of the composition is evenly distributed around the central axis
2) asymmetrical
When the weight of the composition is not evenly distributed around central axis
12
Q
2-Emphasis
A
- it marks the location in the composition which strongly draws the viewer’s attention which is also referred to as focal point
- it is most important area object where compared to other objects or areas in a composition
- There are 3 stages:
1) Dominant the object with the most visual weight
2) Sub-dominant the object ofSecondary emphasis
3) Subordinate the object with least visual weight which is usually the background
13
Q
3-movement
A
- The visual flow through the composition where the designer can direct the viewer’s eye over the surface of the design
- the movement can be directed along edges, shapes, lines, color, etc
14
Q
4-pattern
A
- An object or symbol that who beats in a design sequentially is called as pattern
- Pattern may be precise with regular reputation or an alternate pattern which uses more than single form of reputation
15
Q
5-repetition
A
- repetition creates unity and consistency in the composition it is the reuse of same, similar or different objects throughout the design
- The reputation can be regular even or uneven and can be in the form of radiation (where the repeated elements spread out from central point) or graduation (where the repeated elements become smaller or larger)