2. Analysing the Organisational Ecosystem Flashcards
How often should environmental scanning take place?
Continuously
What are the 4 elements of SWOT analysis?
- Strengths (int, rel to comp)
- Weaknesses (int, rel to comp)
- Opportunities (ext)
- Threats (ext)
What are the 3 stakeholders groups?
- Internal (Primary)
- Connected (financial) (Primary)
- External (secondary)
What are the 3 steps of stakeholder analysis?
- Identify key stakeholders
- Assess their interest
- Assess how they may affect the organisation
What are the 2 elements of Mendelow’s stakeholder matrix?
Power and Interest
What are the 4 categories of Mendelow’s stakeholder matrix?
- Key players (^P^I) - make acceptable
- Keep satisfied (^PvI)
- Keep informed (vP^I)
- Minimal effort (vPvI)
What are 5 possible sources of stakeholder power?
- Position held
- Resources controlled
- System power
- Expert power
- Personal charisma
What are the 4 approaches to resolving conflicting stakeholder objectives?
- Satisficing (compromise)
- Sequential attention
- Side payments
- Power
What are the 3 purposes of Porter’s five forces competitor analysis?
- Forecast competitors’ future strategies
- Predict reactions
- Determine how to influence
What are the 4 types of competitor?
- Brand competitor (similar product, similar customer)
- Industry competitor (similar product, different market)
- Form competitor (different product for the same need)
- Generic competitor (compete for same income)
What are the 4 competitor response profiles?
- Laid back
- Selective
- Tiger (aggressive)
- Stochastic (not predictable)
What do Porter’s 5 forces determine?
The competitive intensity and therefore attractiveness of a market
What are Porter’s 5 forces?
- Threat of substitutes
- Threat of new entrants
- Bargaining power of suppliers
- Bargaining power of customers
- Competitive rivalry
What influences threat of substitutes?
The elasticity of demand
What is the ‘sixth’ force associated with Porter’s 5 forces?
Government
What are the 5 main limitations of the 5 Forces model?
- Less useful in changing environments
- Some industries are collaborative
- Ignores impact of government
- Not relevant to NFP
- Implies we are at war with customers