2

Question 1

Ansoff’s matrix

Answer 1

assess potential growth strategies

Question 2

External analysis

Answer 2

~ porter’s 5 forces

~ PESTEL

Question 3

Internal analysis

Answer 3

~ value chain
~ BCG matrix
~ analysis of competencies

Question 4

Which phase of the product life cycle makes most profit?

Answer 4

Maturity

Question 5

Business plan

Answer 5

markets to be served, how + finance required

Question 6

Strategy plan

Answer 6

objectives + how to meet them

Question 7

Operational plan

Answer 7

expectations of each function

Question 8

Competitive strategy

Answer 8

how to compete + extent of competition

Question 9

Functional strategy

Answer 9

role of marking function w/in company

Question 10

Business strategy

Answer 10

particular marketing mix + adjusting it

Question 11

Product/Market strategy

Answer 11

how business will grow (Ansoff’s matrix)

Question 12

Interpersonal role

Answer 12

attending meetings, represent team + interacting w/ other managers

Question 13

Rational goal culture

Answer 13

outwards looking but controlling

Question 14

Influences on pricing

Answer 14

~ cost
~ corporate objectives
~ competitors
~ customers

Question 15

SMART

Answer 15

Specific
Measurable
Achievable
Relevant
Time-bound

Question 16

Iceberg

Answer 16

Above: org. design + formal goals
Below: com. patterns + attitudes
+ underlying skills and competencies