1A.1.2 Media and public opinion

Question 1

Define the media

Answer 1

The channels through which information is communicated to the public

Question 2

What are some examples of the media?

Answer 2

• Newspapers
• Magazines
• Radio
• Television
• Internet

Question 3

What does the media have to do with public opinion?

Answer 3

It both represents it and influences it

Question 4

Describe an example of a media campaign

Answer 4

‘Name and Shame’ ran by the NOTW (2000). Followed murder of Sarah Payne, and led to the sex offenders register

Question 5

What are the advantages of the media?

Answer 5

• Helps inform the Government of public concerns. Eg, The Snowdrop Campaign. The media supported a pressure group, which led to the banning of hand guns.
• Raises public awareness. Essential for the Government to feel pressured into making reforms

Question 6

What are the disadvantages of the media?

Answer 6

• Newspapers can show political bias. Eg the Sun supports conservative views
• Newspapers are out to make money. They will publish stories to gain readership