1.4.3 The Marketing Mix

Question 1

Place

Answer 1

how and where the supplier is going to get
the product or service to the consumer; it includes
selling products to retailers and getting the
products displayed in prominent positions.

Question 1

Price

Answer 1

setting the price that retailers must pay,
which in turn affects the consumer price.

Question 2

Product

Answer 2

targeting customers with a product that
has the right blend of functional and aesthetic
benefi ts without being too expensive to produce.

Question 3

Promotion

Answer 3

within the 4Ps promotion means
all the methods that a business uses to
persuade customers to buy, for example branding,
packaging, advertising to boost the long-term
image of the product and short-term offers.