1.2.3 Market Segmentation Flashcards
1
Q
Demographics:
A
the study of the statistical
differences that exist within a population, both
now and in the future.
2
Q
Lifestyle:
A
grouping people by common
characteristics in how they live, from their
participation in sports and leisure to their views
on the environment, taste in music and even
nerdier things such as a passion for trains.
3
Q
Location:
A
the extent to which consumers identify
with the place where they were born or grew up.
4
Q
Market segments:
A
the subsets within a market
that have been identifi ed as a result of market
segmentation.
5
Q
A
