1.3.1 Business Aims & Objectives Flashcards
1
Q
Aims
A
a general statement of where you’re
heading,
2
Q
Market share:
A
the percentage of a market held
by one company or brand.
3
Q
Objectives:
A
a clear, measurable goal, so
success or failure is clear to see.
4
Q
Survival:
A
keeping the business going, which
ultimately depends on determination and cash.
5
Q
A
