1.2.1 Customer Needs

Question 1

Choice

Answer 1

giving customers options and increasing
the chance that the product will be perfect for
the tastes/habits of one type of customer.

Question 2

Convenience:

Answer 2

making life easier for customers,
perhaps by a great location (next to the bus stop)
or a product that saves time in preparation or
consumption.

Question 3

Identifying customers:

Answer 3

finding out who they are:
their age, gender, incomes, where they live and
what they want.

Question 4

Quality:

Answer 4

to a customer quality means getting
what they want, or perhaps better than
expected; some companies use the term
‘customer delight’.

Question 5

Understanding customers:

Answer 5

learning why
customers do what they do, making it easier
to see how to make a product that better
suits them.