14. SECNAVINST 5720.44C DoN Public Affairs Policy & Regs Flashcards
Where would you find the DoN Public Affairs Policy & Regulations?
SECNAVINST 5720.44C
Who is assigned responsibility for implementation and administration of DoN PAO Policy & Regs?
CHINFO (Chief of Information)
Where does the authority for public affairs activities come from?
Directly from SECDEF
What are the 5 principles of DoN Public Affairs?
1-Accountability to the public2-Full disclosure3-Expeditious release of info4-Alignment5-Professional ethics
This individual serves as a major element of maintaining public confidence in a variety of roles.
Public Affairs Officer (PAO)
Lies, unnecessarily delayed responses to queries, preferential treatment to media, groups or individuals, creating public expectation beyond capacity to accomplish, purposely fails to communicate - any of these can cause what?
An ethics breach - loss in public’s confidence.
What is the 1913 Gillett Amendment?
An appropriations bill amendment stating no money be spent for publicity (press agentry) unless specifically authorized by congress. It was later reaffirmed as law in 1972.
“PA” and “Public Information” are used to describe what?
The government function of building relationships with the constituent groups served.
This act allows most federal employees to actively participate in political activities on their own time & outside the federal workplace.
The Hatch Act - title 5 U.S.C.
Per DoD Directive 1344.10, active duty personnel are prohibited from the following:
Participation in partisan events such as soliciting or engaging in fundraising activities, serving as sponsor of a partisan club, or speaking at a partisan gathering.
These folks are prohibited from attending a Presidential Nominating Convention.
PAS - Presidential appointees
Every U.S. Embassy has a Country Team comprised of representatives from the following:
-Defense Attaché office-State Department PA office-Press Attaché
Who heads the PA section of the embassy or consulate?
The Press Attaché
What is the job of the “Country Team”
To oversee PA programs implemented by any agency of the U.S. Government within that country.
In some countries, information guidance is contained in what document?
The Country Plan
Who is responsible for establishing DoN policy and directing its implementation?
SECNAV
Who implements SECNAV’s PA policies?
CNO, CMC (Commandant of the Marine Corps), & others who report directly to SECNAV (like CHINFO).
This individual is responsible for Navy reputation management including national image branding efforts bringing the Navy message directly to the American public.
CHINFO
This office is CHINFO’s national community outreach field activity.
NAVCO
NAVCO serves as the central point of coordination for Navy community outreach programs throughout the U.S. EXCEPT…
-Fleet concentration areas-Los Angeles-New York metropolitan areas
What is the goal of NAVCO’s coordination efforts?
To conduct & align national Navy image, awareness & branding efforts by coordinating existing assets for maximum community relations impact.
What is NPASE?
Navy Public Affairs Support Element
What is NAVINFO East? What so they do?
-Navy contact for book authors requesting Navy support. -Establishes/maintains relationships w/local, regional & national media in the NYC-tri-state area-Liaison w/local, national, federal & military organizations-Assists w/media & community outreach events in the New York area
What is NAVINFO West? What do they do?
-Liaison w/major film, tv & documentary production companies throughout Los Angeles and worldwide to assist w/Navy support. -Provides guidance through all phases of production, including the creative process in order to develop an authentic, accurate & supportable product.
Who has direct responsibility to CMC for development planning & implementation of PA programs in the USMC?
DIRPA (Director of PA)
Who is the Deputy CHINFO for Marine Corps matters?
DIRPA
At the command, fleet or force levels, the conduct of PA falls into 1 of 2 channels of authority…
-Operational-Administrative
This is a fleet-wide PA principle.
“Maximum disclosure, minimum delay.”
Open, timely and uninhibited access to public info is the rule EXCEPT…
-Where restricted by law-Security classification-Privacy statutes
Only a government employee can be an approval authority for this.
Public release of information
DoN personnel have 1st Amendment right to release unclassified info through non-DoD forums or media provided no laws or regs are violated. Applicable laws & regs are found here:
UCMJJER (Joint Ethics Regulation)
What 5 objectives should community outreach programs support?
- Create & sustain partnerships w/various publics at home & abroad. 2. Increase public awareness & understanding of USN & USMC. 3. Recruiting goals4. Equal opportunity goals & non-discrimination policy of DoN. 5. Inspire patriotism through observance of Navy & Marine Corps traditions & days of national significance, as well as through personal example.
An event sponsored solely by an element of the Federal Government and paid for solely with appropriated funds, in which officials of any branch of the Federal Government are involved in the performance of their official duties.
Official Federal Government Event
An event sponsored by the DoD, a DoD component, or a command, using appropriated funds, conducted in support of an assigned mission, including purposes of esprit de corps, primarily for active duty personnel (including Federalized National Guard members) & civil service personnel, dependents & guests.
Official DoD Event
These are normally held on installations unless on-base facilities are inadequate.
Official DoD Events.
A public event sponsored & conducted by Federal, State, county, or municipal government, using appropriated funds, including corresponding authorities of a host nation in overseas areas.
Official Civic Event
Give 4 examples of an official civic event.
- Inauguration2. Dedications of public buildings & projects3. Ceremonies for officially invited governmental visitors4. Ceremonies for officially invited government guests
Name 7 community or civic celebrations which are NOT considered official civic events or ceremonies, regardless of attendees.
AnniversariesBanquetsCarnivalsDinnersFestivalsReceptionsSports season openers
An event, to include ceremonies, exhibitions, expositions, athletic contests, fairs, air shows, conventions, meetings, symposia, or similar programs not connected with the military functioning of DoD & intended primarily for non-military audiences.
Public Event
Community outreach events will be designed to provide what?
Meaningful, factual information to the specific target audience.
Who must be kept informed of emergent community outreach and/or PA situations?
CHINFO
These are events sponsored by DoN commands for the purpose of education the public, increasing awareness of the command, providing personnel avenues to serve the community, and building/maintaining relationships in a community.
DoN Community Outreach Events
What does NCR stand for?
National Capital Region
What areas comprise the NCR?
-geographic area within boundaries of D.C.-Montgomery & Prince George’s counties (MD)-Arlington, Fairfax, Loudoun, & Prince William counties (VA)-cities of Alexandria, Fairfax, Falls Church & Vienna (VA)
These entities are ineligible for DoN support.
-Partisan political organizations-Ideological movements-Secret societies