14. Marketing Options

Question 1

What are the 3 main options for executing a marketing strategy?

Answer 1

1. In-house marketing team (expensive)
2. Outsourcing to PR and/or ad agency (less expensive)
3. Join/pay an industry body

Question 2

What if a company cannot afford outsourcing their marketing efforts?

Answer 2

They may designate someone internally to do it PT, but efforts will be limited.

Question 3

What are 3 different types and examples of industry bodies that can assist with marketing?

Answer 3

1. Industry association, ie. Consorzio in Italy; VDP in Germany)
2. Trade body, ie. WInes of Aus or SA)
3. Informal trade group (VIGNO, Chile)