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Kali Philp
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Decks in this class (15)
1: Factors That Affect Price: Supply & Demand
What 4 social factors affect demand,
Name 3 examples of global consump...,
What 4 main social reasons are th...
28
cards
2. Factors That Affect Price of a Bottle - Costs Via Supply Chain
What is the supply chain,
What are capital costs vs operati...,
What are the 2 major grape growin...
44
cards
3. Types of Business Engaged in Production
What is an estate producer,
What are 4 advantages of being an...,
What are 4 disadvantages of being...
27
cards
4. Options for Getting Wine to POS
What are a producer s 5 options f...,
What are the advantages of sellin...,
What are the disadvantages of sel...
22
cards
5. Reaching the End Consumer - Retail Sector
What are supermarkets and some ex...,
What types of wines do supermarke...,
What is an example of a supermark...
30
cards
6. Reaching the End Consumer - Hospitality
Give an example of volume vs valu...,
What might a specialist wine bar ...,
What is a benefit of selling in a...
12
cards
7. Other Types of Markets
What is a monopoly market,
What is the infrastructure of the...,
What are some of the features of ...
17
cards
8. Intro to Marketing
What is marketing,
What are the goals of marketing w...,
What are the 5 stages of creating...
20
cards
9. Identify the Product/Brand to Market
What is important about identifyi...,
What are the 4 stages of the prod...,
What happens during the introduct...
18
cards
10. Identifying the Target Market
What is segmentation and what is ...,
What are the 4 variables consider...,
What are some examples of behavio...
12
cards
11. Setting the Objective
What is the purpose of setting an...,
What 4 areas should an objective ...,
What are the 3 types of marketing...
5
cards
12. Devising the Marketing Strategy
What is the marketing mix what ar...,
What is the product aspect of the...,
What should be considered with pr...
56
cards
13. Implementing & Monitoring the Mktg Strategy
What are the essentials of monito...,
What are 5 methods of measuring s...,
What is marketing research
5
cards
14. Marketing Options
What are the 3 main options for e...,
What if a company cannot afford o...,
What are 3 different types and ex...
3
cards
Final Review
What are 4 possible transportatio...,
5 costs that are incurred on the ...,
Importation costs 3 that contribu...
24
cards
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WSET Diploma D2
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