1.4 Flashcards
Stakeholder
a person or organization who is interested in or impacted by the decisions of a business
Internal Stakeholder
part of the organization (within the business)
shareholders (investors)
managers
employees
External Stakeholder
Not part of the business (outside the business)
customers
suppliers
government
competitors
pressure groups
banks
diff stakeholders have diff interests = conflict
Interests by internal stakeholders
employees - high pay, good working conditions, job security, promotion
Manager & Board of Directors - maximize salary/bonus/perks, satisfy shareholders, responsibility, maximize profits
Shareholders
Maximize share price
Effective managers
Maximize dividends
interests by external stakeholders
Customer - reasonable price, quality, choice, sustainability
Suppliers - paid on time, long term contracts, good relationship with the business
Government - jobs created, tax paid, compliance with law, may also be customers
pressure groups - follow their vision e.g. environment & human rights, local community = jobs and social impact
competitors - shake their business strategy, competition interest, comparison performance
banks - will they be able to pay back the loan, good relations
how stakeholders agree on things
- higher profit may lead to higher dividends (shareholders), higher bonuses (managers) and higher salary increases (employees)
- More environmentally-friendly packaging may keep customers satisfied (consumers), employees motivated (employees) and pressure groups satisfied (pressure groups)
managers vs consumers
manager may want to raise the price of the product
consumers would not want the price rise
managers/employees vs shareholders
shareholders want high dividend payouts
high dividend payout may lead to lower bonuses for managers/employees
shareholders vs pressure groups
shareholders might not be worried about environmental harm if it means higher profits
pressure groups would be concerned
pressure groups
e.g. greenpeace - environmental company that puts pressure on other companies to be more sustainable.
often are NGOs with some sort of agenda that they want other businesses to follow
methods to resolve conflict
stakeholder matrix