1.3.2 Branding & Promotion - social trends of branding & promotion

Question 1

3 ways in which businesses do changes in branding and promotion to reflect social trends

Answer 1

• Social media
• Viral Marketing
• Emotional branding

Question 2

Benefits of using social media (3)

Answer 2

• Builds trust. A social media presence suggests businesses care about customers
• get massive exposure
• Can interact with customers easily

Question 3

Viral Marketing

Answer 3

a method of marketing whereby consumers are encouraged to share images and videos about a company’s goods or services via the internet.

Question 4

How does Viral Marketing work

Answer 4

• Original message (videos/images) is posted by the company on social media.
• Consumers then watch/experience/share the message with their friends

Question 5

Emotional branding

what does it aim to develop?

Examples of this

Answer 5

Using the emotions of a consumer to build a brand

a love affair

Nike just do it

Question 6

Emotional branding is designed to appeal to a customers…

Answer 6

emotional side & human need