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1.3 Marketing mix and strategy

This class was created by Brainscape user Ayub Ali-Hassan. Visit their profile to learn more about the creator.

By: Ayub Ali-Hassan
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Decks in this class (15)

1.3.1 Product service design (1/2) - Design mix
Product service design,
Design mix,
What are the 3 features that need...
14  cards
1.3.1 Product service design (2/2) - Social trends
Modern society is far more and de...,
People have become more aware abo...,
More and more people have become ...
12  cards
1.3.2 Branding and Promotion (1/2) - Above the line Promotion
Promotion,
Specific aims promotion is used f...,
What will successful promotion cr...
9  cards
1.3.2 Branding & Promotion - Below the line promotion
Below the line promotion,
Example of below the line promotion,
Sales promotionsexamples
12  cards
1.3.2 Branding & promotion - what affects promotion
What affects choice of promotion ...
1  cards
1.3.2 Branding and promotion (2/2) - Branding
Branding,
Manufactured brands,
Own label brands
8  cards
1.3.2 Branding & Promotion - social trends of branding & promotion
3 ways in which businesses do cha...,
Benefits of using social media,
Viral marketing
6  cards
1.3.3 Pricing Strategies (1/4)
Strategy,
Pricing strategies,
How many pricing strategies are t...
15  cards
1.3.3 Pricing Strategies (2/4)
Predatory pricing,
Competitive pricing,
When is competitive pricing used
4  cards
1.3.3 Pricing Strategies (3/4)
Factors that determine the most a...,
How does product differentiation ...,
How does price elasticity of dema...
7  cards
1.3. Pricing Strategies (4/4) - social trends of pricing
Product layout products that the ...,
Dynamic pricing it s very what,
Advantages of dynamic pricing
8  cards
1.3.5 Marketing Strategy - Product life cycle
Product life cycle,
How many phases in the product li...,
The 5 phases in product life cycle
13  cards
1.3.5 Marketing Strategies - Extension strategies
Extension strategies,
Extension strategies help to gene...,
2 ways in which a businesses can ...
7  cards
1.3.5 Marketing strategyy - Boston Matrix
Product portfolio,
Boston matrix,
A portfolio of products can be an...
12  cards
1.3.5 Marketing mix and strategy (3/3)
Marketing,
Marketing strategy,
Mass and niche marketers have to ...
5  cards

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1.3 Marketing mix and strategy

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