1.3.2 Branding and promotion

Question 1

What is the marketing mix?

Answer 1

4 P’s - Product, Place, Price and Promotion

Question 2

What is above the line promotion?

Answer 2

advertising in the media

Question 3

What are the three types of above the line promotion?

Answer 3

informative
persuasive
reassuring

Question 4

2 adv to tele advertising?

Answer 4

big audience reached

sound and movement can be used

Question 5

2 disav to tele advertising?

Answer 5

very expensive

may be avoided

Question 6

2 adv to newspaper and magazine advertising?

Answer 6

reader can refer back

vouchers can be used

Question 7

2 disav to newspaper and magazine advertising?

Answer 7

no movement or sound used

can be lost against other ads

Question 8

2 adv to internet advertising?

Answer 8

updated regularly

can be targeted

Question 9

2 disav to internet advertising?

Answer 9

irritating

technical problems

Question 10

What is below the line promotion?

Answer 10

any form of promotion that does not involve advertising

Question 11

What below the line promotions are there in sales promotions?

Answer 11

Free gifts
coupons
loyalty cards

Question 12

What below the line promotions are there in public relations?

Answer 12

press release
press conference
sponsorship
donations