1.3 - Binding communication

Question 1

What does binding communication refer to ?

Answer 1

Using a preliminary act before diffusing a persuasive message

Question 2

What is the effect of binding communication ?

Answer 2

The preliminary act makes the individuals more susceptible to information they may receive later

Question 3

What is important in the preliminary act for it to be useful ?

Answer 3

Needs to go in the same direction as the information contained in the message
Eg : signing a petition to outlaw smoking in public areas then read a message on passive smoking

Question 4

What’s the difference between binding communication and persuasive communication ?

Answer 4

The preliminary act. It gives the target-individual the status of an actor, not a mere receiver.

Question 5

What kind of research is carried out in binding communication ?

Answer 5

1. Research that integrate both the role of commitment and free will compliance
2. Research that deals with communication in general and focus on persuasive communication in particular

Question 6

Who led the experiment on getting Swiss citizens to vote ?

Answer 6

Deschamps, Joule and Gumy, 2005

Question 7

What conditions were used in the Swiss citizen voting experiment ?

Answer 7

Group 1 : 
* preliminary act : questionnaire on their opinions and voting practices
* speech condemning electoral abstention
Group 2 : 
* preliminary act : drawing up an argument against abstention
* speech condemning abstention
Group 3 : 
only the speech

Question 8

What are the results of the Swiss citizens voting experiment ?

Answer 8

questionnaire : 77% voted
argument : 79% voted
nothing : 50%