12.4-6

Question 1

obedience

Answer 1

changing one’s behavior at the command of an authority figure

Question 2

milgram’s shocking research

Answer 2

a “teacher” administered what he/she thought were real shocks to a “learner”

• Participants consistently follow orders to administer apparently painful shocks
• Raised ethical “?’s” abt how far researchers should be willing to go
• Replications shows similar results in obeying authority

Question 3

social cognition

Answer 3

the mental processes that ppl use to make sense of the social world around them

Question 4

attitude

Answer 4

tendency to respond positively or negatively toward a certain person, object, idea, or situation

Question 5

three components of attitude

Answer 5

1. Affective (emotional) component
2. Behavioral component
3. Cognitive component

Question 6

vicarious conditioning

Answer 6

watching the actions & reactions of others to ideas, ppl, objects, & situations

Question 7

persuasion

Answer 7

the process by which one person tries to change the belief, opinion, position, or course of action of another person through argument, pleading, or explanation

Key elements in persuasion are source of the message, the message itself, the target audience, & the medium

Question 8

elaboration likelihood model

Answer 8

model of persuasion stating the ppl will either elaborate on the persuasive message or fail to elaborate on it & that the future actions of those who do elaborate are more predictable than those who don’t

Question 9

central-route processing

Answer 9

type of information processing that involves attending to the content of the message itself

Question 10

peripheral-route processing

Answer 10

type of info processing that involves attending to factors not involved in the message, such as the appearance of the source of the message, the length of the message, & other non-content factors