12.3 compliance

Question 1

consumer psychology

Answer 1

branch of psych that studies the habits of consumers in the marketplace

Question 2

compliance

Answer 2

changing one’s behavior as a result of other ppl directing or asking for the change

Question 3

foot-in the door technique

Answer 3

asking for a small commitment &, after gaining compliance, asking for a bigger commitment

Question 4

door in the face technique

Answer 4

asking for a large commitment & then, after being refused, asking for a smaller commitment

Question 5

lowball technique

Answer 5

getting a commitment from a person & then raising the cost of that commitment
- Cost can involve money, time, effort or another type of sacrifice