1.2.1 demand Flashcards
what is demand
the total amount of goods and services consumers are willing to buy at a given price
what factors affect demand
-seasonality
-change in consumer tastes
-price
-consumer income
-external shocks
-change in the pricve of compliments and subsitutes
-demographics
how does seasonality affect demand
in certain periods of the year certain products are needed more than others, a business selling coats will have less sales/demand in summer than in winter
what is a substitute
a substitute is a similar rival product which can be bought instead, usually because its cheaper
what is a complement
a complement is a good which accompanies another good, for example petrol is a complement to a car
if the price of a complement goes up what will happen to the demand of a product
it will go down, people are less likely to buy the complement is the price goes up so then there is not much need for the product. for example is the price of strawberries goes up then the demand for cream will go down
what is an inferior good
a good that experiences decreased demand as consumer income rises, and vise versa. for example aldi would receive increased demand if consumer incomes fell.
how does consumer incomes affect demand
if consumer incomes go up then they will have more disposable income, which then leads to increased demand for many products. (and vise versa)
what are some external shocks which will affect demand
-wars
-inflation
-recession
-rise in unemployment
how will demographics affect demand
-an increase in migration will affect the demand for certain cultural products
-an increase in the lgbt community
what is the movement of the demand curve upwards called
a contraction
what is the movement of the demand curve downwards called
an extension
what does an extension of the demand curve represent
it shows that more products are desired at lower prices
what factor causes the demand curve to contract or extend
price
what will cause a shift to the left or right on a demand curve
any factor which isnt price
-external shocks
-change in consumer tastes
etc