This class was created by Brainscape user Michael Richardson. Visit their profile to learn more about the creator.
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Decks in this class (28)
1.1.1 the market
What is a dynamic market,
What is a niche market,
What is the mass market
10
cards
1.1.2 market research
0
cards
1.1.3 market positioning
What is market mapping,
What are the pros of market mapping,
What are the cons of market mapping
6
cards
1.2.1 demand
What is demand,
What factors affect demand,
How does seasonality affect demand
20
cards
1.2.2 supply
What is supply,
What factors will affect supply,
What are some changes in the cost...
22
cards
1.2.4 elasticity of demand
What does ped stand for,
What is the equation for ped,
What does it mean if ped 1 greate...
17
cards
1.2.5 Income Elasticity Of Demand
What is income elasticity of demand,
What is the formula,
What is an inferior good
3
cards
1.3.1 product/service design
What is the design mix,
What is the function of a product,
Hat are the aesthetics of a product
10
cards
1.3.3 Pricing Strategies
What is cost plus pricing,
What is the strategy for cost plu...,
What is the formula for cost plus...
29
cards
1.3.5 marketing strategy
What is a marketing strategy,
What is the product life cycle,
What are the 5 phases of the prod...
19
cards
1.4.2 recruitment, selection and training
What is recruitment,
What is training,
What is step 1 of the recuritment...
21
cards
2.1.1 internal finance
What is internal finance,
What are the three sources of int...,
What is a disadvantage of using i...
12
cards
2.1.2 external finance
What is external finance,
What are some sources of external...,
What are some methods of external...
18
cards
2.1.3 liability
What is limited liability,
What is unlimited liability,
What are some implications of lim...
12
cards
2.1.4 planning
What is a business plan,
Why is a business plan important,
What is a cash flow forecast
14
cards
2.2.1 sales forecasting
What are the purposes of sales fo...,
What is an hr plan,
Why does a sales forecast need to...
15
cards
2.2.3 break even
Profit equation,
What is the break even point,
What is the contribution of a pro...
8
cards
2.2.4 Budgets
What are the purposes of budgets,
What are the problems of budgeting,
What is a historical figure budget
13
cards
2.3.1 profit
Gross profit formula,
What is operating profit,
Operating profit formula
6
cards
2.3.1 Profit
What is profit,
What is gross profit,
Gross profit margin formula
7
cards
theme 1 calculations
Ped,
Yed,
Market share
4
cards
3.1.1 corporate objectives
Why are objectives and aims impor...,
What is a corporate objective,
What are typical corporate aims
8
cards
3.1.2 corporate strategy
Strategy,
Corporate strategy,
Product portfolio
18
cards
3.1.3 SWOT analysis
What is swot analysis,
Top down approach,
Pros and cons of top down approach
10
cards
3.1.4 impact of external influence
What is pestle analysis,
What does pestle stand for,
Recent real world impacts on busi...
10
cards
3.2.1 objectives of growth
What is growth,
Why is growth important,
What are the objectives of growth
22
cards
3.2.2 mergers and takeovers
What is a merger,
What is integration,
What is a takeover
15
cards
4.1 globalisation
Growth rate in the uk compared to...,
Growing economic power of countri...,
Globalisation
10
cards
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A level business
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