1.2 kc: network paradigm

Question 1

Paradigm-shift:

Answer 1

Fundamental change in an individual’s or a society’s view of how things work in the world

Question 2

Whe have to change from a exchange paradigm to a network paradigm. Because there are changes in (3)

Answer 2

• Sub-phenomena: consumption experiences
• Phenomena: marketing networks
• Super-phenomena: sustainability society

Question 3

exchange paradigm
network paradigm

Answer 3

Exchange paradigm: is about two individual entities who are exchanging information of product with eachoter. Old marketing view.
Network paradigm: networks ineteracting with networks.