1.1.3 Market positioning Flashcards

1
Q

Market positioning

A
  • how individual products/brands are seen in relation to their competition by consumers
  • may stem from pricing, marketing, quality
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2
Q

Product differentiation

A
  • occurs when businesses make their product different from competing products
  • may involve giving it unique features
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3
Q

market mapping

A
  • use of a grid
  • showing 2 features of market (price/consumer age)
  • individual brands/business added to grid
  • potential niches/gaps in market
  • typically products compared between all competitors
  • gives firm an insight into competition with dams market as its own product
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4
Q

ADVS and DIS of market mapping

A

ADV:

  • spot gaps
  • help differentiate its products from competition

DIS:

  • hard to categorise same products/services
  • gap does not mean there is need for product
  • more market research
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5
Q

Added value

A
  • value of finished good/service over and above the cost of achieving it
  • this is achieved when a business increase the worth of its factor inputs by creating new output
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6
Q

Factor inputs

A

4 factors of production

CELL 
capital 
enterprise 
labour 
land
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7
Q

6 ways to achieve added value

A
1-branding 
2-USP 
3-manufacturing 
4-marketing 
5-customer service 
6-technology
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8
Q

benefits of adding value

A
  • charge higher prices
  • point of differentiation
  • protecting from competitors trying to steal customers by charging lower prices
  • focusing a business more closely on its target market segment
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9
Q

measuring added value

A

can be measured in terms of financial growth

input + process = added value + output

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