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business theme 111
> 1.1.3 market positioning > Flashcards
1.1.3 market positioning Flashcards
Study These Flashcards
Study These Flashcards
business theme 111
(25 decks)
1.1.1 the market
1.1.2 market research
1.1.3 market positioning
1.2.1 demand
1.1.2 supply
1.2.3 markets
1.2.4 PED
1.2.5 YED
1.3.1 product and service design
1.3.2 branding and promotion
1.3.3 pricing stategies
1.3.4 distribution
1.3.5 marketing stategies
1.4.1 approaches to staffing
1.4.1 bargaining
1.4.2 recruitment / selection
1.4.2 training
1.4.3 organisational design
1.4.3 centralised vs decentralised
1.4.4 motivation
1.4.4 motivation theories (taylor's scientific management)
1.4.4 motivation theories (mayos human relations)
1.4.4 motivational theories (maslow's hierarchy of needs)
1.4.4 motivational theories (herzberg's 2 factor)
1.4.5 leadership
