1.4.4 motivational theories (herzberg's 2 factor)

Question 1

who is the theorist

Answer 1

Frederick Herzberg

Question 2

background of the theorist

Answer 2

American psychologist who became famous for this theory

started research organisations in 1950

Question 3

what is the theory

Answer 3

identifies separate workplace elements that exclusively cause either job satisfaction or dissatisfaction

divides into 2 factors = hygiene and motivation

Question 4

advantages of the theory

Answer 4

clear distinction of factors
focus on motivation
can be easily applied
encourages development

Question 5

disadvantages of the theory

Answer 5

oversimplification of complex nature

applicability may vary in different workplaces

limited research bias

subjectivity of what individuals need

Question 6

examples of industries the theory is useful in

Answer 6

healthcare, eduction and retail

Question 7

examples of financial motivators

Answer 7

salary increase, bonuses and commission

Question 8

examples of non financial motivators

Answer 8

recognition, praise and autonomy

Question 9

examples of hygiene factors

Answer 9

salary, work conditions, job security

Question 10

examples of motivational factors

Answer 10

recognition, responsibility, advancement